Welcome to Morsels, your go-to newsletter from MAJC, breaking down hospitality insights into bite-sized chunks.
This week, we’re digging into what it really takes to build visibility, stay relevant, and lead with impact in today’s hospitality world.
From Chef Michael Mina’s no-nonsense look at opening in New York, to Emily Lucchetti on mentorship and reinvention, to a step-by-step content blueprint that actually works—this one’s all about sharpening your edge and owning your voice.
Let’s get into it.
🎥 WATCH: Chef Michael Mina on Opening in One of the World’s Toughest Markets
New York City isn’t for the faint of heart. In this short, sharp episode of Serving Success, Chef Michael Mina shares what it really takes to open a restaurant in one of the most competitive markets in the world—and why getting the location right is only the beginning.
Takeaways:
- Make sure your concept fits the neighborhood—demographics and dining habits matter.
- Don’t underestimate the costs. Rent, labor, and overhead stack up fast.
- Build strong local relationships. They’re key to long-term staying power.
🎙️ LISTEN: Emily Luchetti on Mentorship, Desserts, and the Heart of Hospitality
Chef Emily Luchetti has done it all—pioneered California cuisine, written award-winning cookbooks, and mentored generations of young cooks. In this episode of Restaurant Ready, she reflects on her path through the culinary world and what it means to lead with generosity, curiosity, and care. This episode is full of warmth, perspective, and practical wisdom from one of the greats.
Takeaways:
- Mentorship isn’t optional—it’s essential for the next generation.
- Individuality in the kitchen helps create more authentic, meaningful food.
- Team dynamics matter as much as technical skill—maybe more.
Sponsored by Le Creuset’s Gourmand Collection—commercial-grade cookware for teams that move fast and don’t compromise.
📖 READ: The 2025 Social Media Blueprint for Restaurants
Social media isn’t optional anymore—it’s how guests find you, connect with your story, and keep coming back. But most restaurant owners didn’t sign up to be content creators.
This blueprint cuts through the noise and gives you a practical plan for staying consistent online—without burning out. Inside, you’ll find:
- A plug-and-play content calendar
- Common pitfalls to avoid
- Quick tips to boost engagement
Whether you’re starting from scratch or leveling up, this guide makes it easier to show up online in a way that feels like you.
☕ LEARN: Office Hours with Matt Jennings
Got a question that’s been nagging you? Need feedback on a tough call you’re making in the business? Join us for MAJC Office Hours—our weekly, live Q&A with Chef Matt Jennings. Whether you’re stuck on hiring, scaling, culture, or costs, Matt’s here to help you sort it out in real time. Show up with a question, or just listen in. It’s like having a mentor on call—every week.
Today, April 9th, 12:00–1:00 p.m. ET
Cheers,
Your Friends at MAJC
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