Welcome to Morsels, your go-to newsletter from MAJC, breaking down hospitality insights into bite-sized chunks.
This week, we’re getting practical about growth. We’re covering how to support operators where they are, how to lead with creativity instead of hierarchy, how to market with purpose, and how to run your numbers with confidence.
Each pick is built to help you strengthen your business and your team. Let’s dig in.
🎥 WATCH: Chef Matt Jennings on How MAJC Is Redesigning Hospitality Support
Serving Success | 4-minute clip
In this clip, chef Matt Jennings shares the personal experiences that inspired him to build this hospitality community and what operators actually need right now.
Takeaways:
- Why operators need support when facing burnout, uncertainty, and isolation
- How combining systems, creativity, and technology creates lasting impact
- Ways to scale solutions without losing the human element
🎙️ LISTEN: Chef Graham Elliot on Creativity, Change, and Leading with Heart
Restaurant Ready | 40-minute episode
From fine dining to Lollapalooza and MasterChef, chef Graham Elliot’s journey is anything but ordinary. Elliot shares how a punk rock spirit, deep empathy, and a love for teaching have shaped his path across restaurants, television, and fatherhood.
Takeaways:
- Make the kitchen a stage for creativity, individuality, and reinvention
- Lead teams by recognizing unique talents, not enforcing hierarchy
- Build a career in hospitality by embracing change, not resisting it
📖 READ: Why Most Restaurant Marketing Fails (and What to Do Instead)
Too many operators confuse activity—like posting daily, chasing trends, and hoping for a viral hit—as strategy. This guide breaks down the five most common mistakes and how top operators are doing things differently to build loyalty and revenue.
Takeaways:
- Define your brand before you promote it
- Focus on guest behavior and loyalty, not just visibility
- Speak to your real community with specificity and intention
- Create a follow-up process that drives repeat visits
☕ LEARN: Expert Session with Meg Blair
Meg Blair is back by popular demand. As the founder of Snow + Blair, she helps hospitality operators get clear on their numbers and take control of their business. Her last session was one of our most practical and highly rated. Operators left with real clarity and tools they could use right away.
This time, Blair is going deeper into the finance systems that support growth: labor strategy, cash flow, menu pricing, forecasting, and more.
Bring your toughest questions about payroll, budgeting, or anything else you’re wrestling with. Come live or catch the replay inside the MAJC Community.
Wednesday, August 20 at 12 PM ET in the MAJC Community.
Cheers,
Your Friends at MAJC
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