Welcome to Morsels, your go-to newsletter from MAJC, breaking down hospitality insights into bite-sized chunks.
This week, we’re digging into the power of real connection—online and off. From building authentic guest relationships on social to leading with purpose in your kitchen, these stories and tools are about more than operations—they’re about building trust, growing smarter, and staying grounded while you do it.
🎥 WATCH: Chef Lamar Moore on How to Grow an Authentic Social Media Presence
In this episode of Serving Success, Chef Lamar Moore breaks down what it means to show up online and why it matters. Moore uses social to build trust, spark conversation, and turn digital presence into real-life loyalty.
Takeaways:
- Authentic content resonates more than curated perfection.
- Personality builds loyalty—and turns followers into diners.
- Social is a tool for visibility, storytelling, and business growth.
🎙️ LISTEN: Manu Buffara on Leading with Purpose and Heart
This week on Restaurant Ready, Brazilian chef Manu Buffara shares how she builds a restaurant model rooted in sustainability, community, and compassion. She’s transforming food systems, but also team culture, environmental impact, and what it means to lead with heart.
Takeaways:
- Balance, dignity, and trust are key to long-term team retention.
- Small daily habits can drive massive environmental impact.
- Investing in your team’s well-being builds a stronger business.
Sponsored by the Gourmand Collection from Le Creuset—crafted for the line, shift after shift.
📖 READ: How to Optimize Your Presence on Review Sites
Yelp, Google, TripAdvisor—these aren’t just platforms, they’re decision points. This week’s featured template walks you through six simple tactics to upgrade your review profiles and convert browsers into bookers.
Highlights:
- Why high-quality photos and updated menus are non-negotiable
- A better way to delegate digital upkeep to your team
- How to respond to reviews (even the bad ones) like a pro
☕ LEARN: Immigration Compliance 101 for Restaurant Operators
Immigration compliance is a critical (and often confusing) part of running a restaurant. That’s why our friends at HopDov—founding MAJC community members—are teaming up with immigration attorney Mahsa Khanbabai to host a free webinar for operators who want to get ahead of it.
If the words “I-9 audit” or “ICE visit” make you break a sweat, this is your chance to learn what to do, what to have on hand, and how to protect your business and your team.
Details: Wednesday, May 1 │ 11 AM ET
Cheers,
Your Friends at MAJC
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