Welcome to Morsels, your go-to newsletter from MAJC, breaking down hospitality insights into bite-sized chunks.
Margins are tight. Expectations are high. This week, we’re helping you move smarter, whether you’re scaling up, building a brand, or bringing guests back more often.
Chef Joe Sasto breaks down how to build a modern culinary career outside the traditional mold. Lauren Fernandez shares how to avoid the most expensive mistake in restaurant expansion. We also have a playbook for earning repeat business and a reminder that you don’t have to figure it all out alone. Plus, Office Hours with Matt Jennings is back tomorrow at noon.
These insights are built for hospitality professionals who want to grow with clarity, creativity, and real support.
🎥 WATCH: Chef Joe Sasto on Pasta, Personal Branding, and Playing the Long Game
Restaurant Ready | 30-minute episode
What happens when a classically trained chef leans into content, creativity, and commerce? You get chef Joe Sasto’s modern culinary career: part pasta, part brand, part business. This week on Restaurant Ready, he opens up about the path from fine dining to Top Chef to launching his own snack line.
Takeaways:
- Social media works when it reflects your real values.
- Product scaling demands supply chain savvy, not just good ideas.
- True leadership means pairing creative freedom with accountability.
LISTEN: How to Avoid the Most Expensive Mistake in Scaling
Serving Success | 4-minute clip
Chef skills won’t save you from a bad lease. In this episode of Serving Success, Lauren Fernandez breaks down why choosing the wrong location is the #1 budget-buster and how to get it right.
Takeaways:
- Vet neighborhoods with both data and observation.
- Understand real behavior patterns, not just income brackets.
- Use your tools: brokers, site analytics, and franchise disclosure documents.
📖 READ: 5 Proven Strategies to Increase Repeat Business
If your guest experience feels solid but return visits are lagging, this article is for you. We gathered proven tactics from top chefs and operators on how to design experiences that actually earn loyalty.
What you’ll learn:
- How to make a memorable first impression before guests even walk in
- The difference between good service and felt hospitality
- Why personalization and surprise moments drive retention
- How to use buzz and social proof to fill your dining room
☕ LEARN: Office Hours with Matt Jennings – Today, July 23 at 12 PM ET
Every Wednesday, chef Matt Jennings hosts live Office Hours inside the MAJC Community. It’s a judgment-free space for restaurant operators and leaders to talk through what’s really happening in their businesses. From hiring to HR, from burnout to big decisions, this is where the hard questions get honest answers.
📅 Wednesday, July 23
🕛 12:00–1:00 PM ET
📍MAJC Community Events
Cheers,
Your Friends at MAJC
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